by Asghar Khan
Serena Hotels Pakistan participated in the 4th Annual International Kashgar Central and South Asia Trade Fair in Kashgar, China from June 28 – July 2, 2008. The total exhibition area was 50,539 square meters, equipped with 1,200 booths, including 1,000 indoor standard booths, 200 outdoor booths. Participating countries including Afghanistan, India and Central Asian Republics (CARs) displayed their products in the trade fair. 50 stalls were set up by the Pakistani participants while 28 stalls had been established by the business community of Northern Areas. The objective of country’s participation in the Fair was to enhance bilateral trade and to explore new avenues for investment between Pakistan, Tajikistan and China.
In the Northern Areas Pakistan Stalls Serena Hotels Pakistan, Gems stones and Local crafts have been displayed for the attraction of the visitors. Serena Hotels displayed the posters of Serena Hotels Pakisan with press kits and corporate brochures
During the exhibition many visitors, investors, tourists, Govt. Officials of China, Pakistan and Tajikistan, students and special project investors in Pakistan visit the stall and showed their interest in Serena Hotels. Pakistani Govt. officials also visited the stall and appreciated that Serena Hotels has participated in this fair to promote tourism from China. Mostly the visitors were interested in Northern Areas Pakistan.