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NAs Spring Festival startrs 21 March (Asghar Khan)

Northern Areas Tourism Department has announced the schedule for the Spring Festival 2008. The festival will celebrated from March 21 to April 21, 2008 accoringly:    GILGIT DISTRICT                21– 30 MARCH SKARDU DISTRICT              21– 26 MARCH DIAMER DISTRICT               3 – 6 April GHIZER DISTRICT               7 – 10 April GHANCHE DISTRICT            11-14...

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The Return of SEMN and Thagam Festival

Gulmit, March 7: Tomorrow evening when the sun light climbs the Mount “Chitrooy” two wooden pieces, arrow-like, called “Sutors” will be kept close to the roof window (Risn), by an unmarried young guy  in Gulmit and some other villages of Gojal Valley. These pieces of wood are one of the symbols of an agricultual festival known...

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Advertising: Relevence with the culture of ‘target market’!!

Effectiveness of advertising tools increases manifolds if they are modeled based on the social, economic and cultural realities of a ‘target market’. This advertisement, by Telenor Pakistan displayed at a shop in Gulmit, shows a female character in a dress that is culturaly irrelevent. At the same time the female is being showed sitting...

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Annual Reception for ILT programme participants in Munich, Germany

by Zulfiqar and Mussarat Germany, Munich: The Ministry of Economic Affairs, Infrastructure, Transport and Technology in Bavaria, Germany arranged an annual reception for the scholars of InWEnt from Africa, Malaysia, Latin America and Asia. Mrs Emilia Müller,Bavarian State Minister chaired the event.  All the participants were supposed to be in their cultural...

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Archaeological heritage damaged near Chilas

Careless Electoral Campaigning? Theocratically inspired “revenge” or…….. what? An important Tourist Site damaged. SOURCE

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