Tourism is the most neglected sector in Pakistan under the current national circumstances. One reason for this neglect is that most of the tourism attractions are located in the remote region Gilgit-Baltistan, where people have no true representation in any so-called national democratic government and the government of Gilgit-Baltistan has no say in National Policy formulation.
The current government has issues of terrorism to deal with, investing its resources and time in negotiations with Taliban for peace-keeping in Pakistan; however it has no contribution for tourism promotion to build a soft image of Pakistan to the outer world.
Despite the horrific incidents that happened last year at Nanga Parbat base camp the private sector and individuals affiliated with tourism sector are working hard with no support from the government to promote positive aspects of the country to attract tourists and build a positive image of Pakistan and provide economic opportunity to unemployed youth of Northern Pakistan.
Tourism is not only a source of livelihood for youth but also an earning source for artisans, farmers, transporters, hoteliers and even for PIA itself, if managed well.
The current government is providing special flights to various Taliban committees for the last several months but it has reduced PIA fights to Gilgit-Baltistan, creating problems not only for the local people but also hindering movement of tourist who are interested in traveling to those areas.
Till last year PIA was operating three flights for Gilgit- Baltistan on daily bases but the current government made it worse and hardly single flight is available in day.
The attraction for tourists is also decreased due to extra security procedures of NOCs, lack of advocacy by Pakistani embassies abroad and lack of tourist friendly policies by central government. The local government of Gilgit-Baltistan has major role to play to address issues related to this ignorance by central government to improve the flights and revive this major source of income for youth of the area and represent a peaceful and friendly Pakistan internationally.