Serena Hotels enters into global alliance with Turkish Airlines

Islamabad (PR): Tourism Promotion Services, the owners and managers of the hospitality brand Serena Hotels is delighted to announce their new Global Marketing Alliance with Turkish Airlines, the national flag carrier of Turkey which caters to 245 destinations around the world.

The two collaborating service giants have joined hands to enhance the rewards of their loyalty programs to members of the Serena Prestige Club and Turkish Airlines’ Miles & Smiles Frequent Flyer Program.

The venture adds value to the overall customer experience. Under this collaboration, Turkish Airlines’ Miles & Smiles members will earn air miles while staying at any of the Serena Hotels globally. Additionally, Serena Prestige Club members will have the option to earn Prestige points or Miles & Smiles air miles while staying at the Serena Hotels and shall also have the privilege to convert their Prestige points to Miles & Smiles air miles earned after May 15, 2014.

Aziz Boolani, Chief Executive Officer of Serena Hotels, South & Central Asia region said, “This new venture not only adds to our portfolio but also offers enhanced value to the members of both Serena Hotels and Turkish Airlines’ Loyalty programs. This initiative is in line with our strategy to synergize with global brands to make our guests’ experience more rewarding.”

Mahmud Jan Mohamed, Chairman of Serena Tourism Promotion Services remarked that “We are proud and excited to partner with Turkish Airlines on this global marketing initiative that will not only provide new avenues of tourism but will add great value to the customers of both Turkish Airlines and Serena Hotels at a global platform.”

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