Gilgit, August 17 (PR): In view of the recent devastation in Pakistan caused by raging floodwater, hundreds of thousands of homes have been destroyed, crops washed away and livestock killed.
With more heavy rain flooding predicted in the coming days, Serena Hotels through its Corporate Social Responsibility Program- SEED (Environmental and Educational Development) has embarked upon a comprehensive fund raising effort throughout Pakistan. This includes Cash Donations, Food & Clothing, and 25% Revenue Contributions from Restaurants & 50% Prestige Club Membership Fees, selling of Plants / Cakes etc till end of August. Also, Serena associates from all over Pakistan are contributing a part of their salary towards the relief effort.
On Thursday, August 19th, 2010 Serena Hotels across Pakistan have made special arrangements for Iftar / Buffet dinner, proceeds of which will be donated towards the flood relief effort.
In the recent past Serena Hotels had initiated a comprehensive drive through all their hotels in Pakistan to encourage their guest, visitors & staff to contribute towards landslides in the Attabad / Hunza area causing loss of life and property, there was a body of water that had cut-off the area from any relief in terms of food, medical and other emergency supplies. Serena accepted donations of linens, clothing, shoes, tents, canned food for the affected people.